Press Release

Oranj Users Can Now Access Nearly 500 Sub-Advised Strategies Via the Adhesion Manager eXchange

WAKEFIELD, Mass., May 14, 2019 /PRNewswire/ -- Adhesion Wealth®(Adhesion), a Vestmark Company, today announced that nearly 500 sub-advised strategies (a collection previously only offered through the Adhesion Manager eXchange) can now be accessed by financial advisors through Oranj's wealth management platform.

Advisors utilizing Oranj's model marketplace can now leverage the experience of an external manager to allocate client assets to one or multiple sub-advised strategies in a single technology platform through a process as simple as setting up a dual-contract separately managed account (SMA). As part of the strategic relationship, previously announced in November 2018, Adhesion will perform overlay services including trading, rebalancing and related implementation services on the models selected by Oranj advisors for their clients' portfolios, which can include both ETF strategist models currently and traditional equity strategies within a Unified Managed Account (UMA) format later this year.

"By extending the Adhesion Manager eXchange to advisors using the Oranj platform, we can empower them to revitalize and differentiate their practice by outsourcing security selection and portfolio construction to industry-leading, institutional-caliber asset managers," said Barrett Ayers President of Adhesion Wealth. "At the same time, a solution such as this can empower advisors to spend more time with clients, develop business, sharpen financial planning, behavioral coaching, and other value-building activities—giving them a highly differentiated, competitive edge over the advisor down the street."

Oranj has seen success with their rapidly growing platform. Since the beginning of 2018, Oranj has seen a 25x increase in advisor signups over the previous year—demonstrating that advisors are seeking cost-effective technology solutions to help ease fee compression and rising operational costs.

"We consistently look to partner with organizations offering innovative solutions and access to reputable managers without increasing an advisor's cost of doing business," said David Lyon, Founder and CEO of Oranj. "Adhesion and Vestmark are ideal partners because they provide seamless access to hundreds of managers and work with us and our clients to incorporate managed strategies into portfolios." 

A live webinar demonstrating the new integration will take place on May 21, 2019 at 4 p.m. ET—to sign up, click here.

About Oranj:

Oranj has reimagined financial advisors' technology so they can spend less time managing and more time advising. Oranj simplifies advisor technology without sacrificing sophistication by offering an end-to-end solution for investment management, rebalancing, trading, online onboarding and a client portal—all with award-winning account aggregation at its core. For more information about Oranj and its free wealth management platform, please visit or follow @runoranjdotcom on Twitter.

About Adhesion Wealth:

Adhesion Wealth® enables advisors to easily provide separately managed account (SMA) and unified managed account (UMA) portfolios to investors. The Adhesion Wealth UMA/SMA chassis empowers advisors to bring highly-scalable, flexible, and customized wealth management solutions designed to enable them to deliver better investor outcomes.

Adhesion Wealth® is a wholly-owned subsidiary of Vestmark, Inc. Vestmark enables financial institutions and advisors to efficiently manage and trade their clients' portfolios through an innovative software as a service (SaaS) platform, VestmarkONE®. For more information, call (888) 295-8351 or visit

About Vestmark:

Vestmark enables financial institutions and advisors to efficiently manage and trade their clients' portfolios through an innovative software as a service (SaaS) platform, VestmarkONE®. Registered investment advisors (RIAs) and financial institutions can pick and choose from Vestmark's dynamic suite of portfolio and practice management tools and services to build customized solutions for meeting their business needs and improving investment outcomes for clients.

Founded in 2001 and headquartered outside of Boston, Vestmark is a trusted partner to some of the largest and most respected players across the wealth management industry. More than $1.3 trillion in assets and 4 million accounts are currently managed on the VestmarkOne platform. For more information about Vestmark's solutions, call (781) 224-3640, email, or visit 

Media Inquiries:
JConnelly for Adhesion/Vestmark 
Laura Simpson
(973) 850-7319            

Impact Communications for Oranj 
Jessica Taylor Shores  
(303) 457-1086  

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